Branded real estate on the hill attracts investors

12/28/2021

The trend of owning hilly real estate has been around for a long time in the world, especially the villas located on the top of the hill or the mountainside, which are very popular with the super-rich. In Vietnam, the segment of apartments and villas on the hill is considered a "hot" investment channel, attractive, a new trend to attract many investors in the future.

DIRECTION UP THE HILL

If in the past the resort real estate segment in coastal cities was the most sought-after, in recent years the investment wave has also tended to gradually shift to the hilly real estate market, focusing on the real estate market. Focus on luxury and super luxury apartments or hill villas.

According to real estate experts, the reason for this shift is partly because of the impact of the epidemic, the possibility of high inflation after the epidemic, so investors are more careful in using capital and investment. looking for a safe investment channel. Along with that is the trend of working remotely, changes in the environment and transportation infrastructure have changed the mindset of investors, leading to the psychology of wanting to find a place with fresh air and quiet to enjoy life. living.

Luxury hill real estate products meet the criteria of prime location, expensive vision, not too far from the center, ensure privacy, are professionally invested and managed by corporations The more famous groups in the world bring great value, causing investors to rush to hunt even though in Vietnam and the world market this is a rather scarce branded product line with extremely limited quantities.

According to Matthew Powell - Director of Savills Hanoi, real estate is the field least affected by the Covid-19 pandemic and the number of real estate buyers is expected to increase in the near future.

"HOT" INVESTMENT Wave

In the world, the trend of owning hilly real estate has existed for a long time and is very popular with the super-rich. In California, Beverly Hills is considered an expensive and luxurious hill villa area of famous Hollywood stars and movies. The houses in the rich neighborhood of Beverly Hill are the dreams of millions of people around the world because of their luxurious interiors and unique designs. Many of them are filming locations for famous movies and appeared in popular American TV shows.

Meanwhile, Deep Water Bay in Hong Kong was once considered "the richest neighborhood on earth", surrounded by famous hills. This is also the residence of the richest people in Hong Kong, including billionaire Li Ka-shing - considered the richest person in Hong Kong with a fortune of nearly 30 billion USD.

Or the Korean rich neighborhood Pyeongchang-dong, also known as the "Beverly Hills" of Seoul, with its unique villas and ideal living environment, is home to the richest people in the land of Kim Chi including: Politicians, entrepreneurs, artists.

Hill real estate products in the high-end segment often focus on sophistication, aesthetics, brand reputation, and value sustainability, so they are always sought after by wise investors. The common point of these products is the luxury, super comfort, the most luxurious interior, ensuring privacy. In particular, branded products with the guarantee of global brands are always the first choice of the world's super-rich.

From the perspective of customer demand, Mr. Rathawat Kuvijitrsuwan, Senior Director of CBRE Thailand, said that the high-class services and privileged facilities brought by luxury real estate projects have met the increasing demand. about the luxurious lifestyle of the rich and successful.

Mr. Dao Duc Dung - In charge of market research with many years of experience in large domestic and foreign corporations such as: Savills, FLC, Sunshine, ....with high-class resort real estate and real estate products Internationally calibrated products said: “With the advantage of location, the branded properties on the hill offer a spacious and fresh living space, however, the hill land is often limited, leading to a limited number of products. are limited but still ensure different and worthy quality, bringing sustainable value to customers.

Besides, in order to have the participation of foreign units with global brands and reputation, investors also need to meet strict standards in construction, design and financial capacity. Therefore, hilltop properties in cooperation with famous brands in the world are always appreciated for their quality and are considered a promising investment channel for investors with a long-term vision.” .

As noted on the supply of hill real estate in Vietnam, areas such as Sapa, Tam Dao, Quang Ninh, Da Lat, Phu Yen, Nha Trang, Vung Tau, etc. have developed with many projects in the holiday segment. luxury care. However, there are very few luxury projects operating according to international standards in the market, almost none of which is really classy and makes a breakthrough.

Grasping that, many "big guys" in the real estate industry have "shaken hands with giants" who are famous brands in the world, focusing on developing high-end real estate projects, bringing the best of both worlds. The unique characteristics of the region, in which the big projects of Vingroup, CEO group, Sun Group, Thuan Phat ... are the leading corporations in real estate investment on the hill, which has changed the resort real estate market. change a lot.

It can be said that the potential to increase the price of real estate products on the hill is extremely large, especially branded products. It is because of the scarcity in supply, the difference in terrain, and the advantages of each project that make this product line the most luxurious and expensive product in the ultra-luxury resort real estate segment.

By VnEconomy

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